Win with the fastest, most complete response. This means focusing on value and price, not product matching and data prep.
Customer bid and tender requests usually consist of a procurement system data dump. As such, they have cryptic descriptions, minimal cross-referenceable information on suppliers and part codes, and little to no useful classification. How do you make this most of this?
State of the art is to apply some simplistic item matching rules, and then research the remaining items by hand. This approach often takes weeks, consuming precious hours from subject matter experts, to match and price only a fraction of the item basket.
What if you could be bid data ready in minutes? With much higher hit rates against your product catalogue?